Top 5 News and Magazines Apps in Kenya: Q1 2025 Performance

In the first quarter of 2025, the top news and magazine applications on a unified platform in Kenya showed varied performance trends.

X (Formerly Twitter) from X Corp. experienced an upward trend in weekly revenue, peaking at approximately $4K in late February. Weekly downloads started at about 30K at the beginning of January, gradually decreasing to around 20K by the end of March. The app maintained a strong presence with weekly active users consistently around 3M.

The Economist - World News saw a peak in revenue of about $846 at the end of December, with a notable dip in early February before recovering to $610 by late March. Downloads remained low, averaging around 60 per week, while active users hovered between 300 to 350 throughout the quarter.

Medium showed a fluctuating revenue trend, peaking at $416 in late December, then stabilizing around $223 towards the end of the quarter. Downloads were relatively stable, averaging around 150 per week. Weekly active users started strong at over 12K, ending the quarter on a similar note.

Bloomberg: Finance Market News had a diverse revenue pattern, with highs of $550 in mid-January and lows of $103 at the end of March. Downloads were stable, with minor fluctuations, averaging around 150 weekly. Active users showed slight growth, starting at around 970 and reaching over 1K by March.

Finally, NYTimes: US and Global News recorded a peak revenue of $506 in early January, with a consistent decline, stabilizing at $262 by March. Downloads varied but averaged 85 per week, while active users showed a slight decline, ending the quarter at around 280.

These insights, drawn from Sensor Tower data, provide a snapshot of the digital news landscape in Kenya during Q1 2025. For more detailed insights, visit Sensor Tower's platform.